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Domaine Castéra
brand identity
redesign
Franck Lihour comes from a family of winegrowers: he is the fifth generation to head the Domaine Castéra. His wines are widely recognized and distributed in France and abroad.
![](https://www.ramel-luzoir.com/media/pages/projects/domaine-castera/8f567cc8e1-1678457485/castera_1a.jpg)
It is with a desire to " freshen up " its image and to liberate the Domaine from a certain form of convention that the Atelier Soubiran commissioned us to guide Franck.
![](https://www.ramel-luzoir.com/media/pages/projects/domaine-castera/12fb235399-1678376141/0_castera.jpg)
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Inspired by the inscriptions carved in the old stones of the domain's various buildings, we imagine a straightforward identity where the Kessler typeface from Production Type blossoms in large paper areas.
The "fleur de vie" — a characteristic element of the Domaine — wanders around on the labels depending on the orientation of the vines that compose the vintages.
![](https://www.ramel-luzoir.com/media/pages/projects/domaine-castera/21816f8782-1678457686/castera_3.jpg)
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Epure, attention to paper, elegance of the bottles, the new graphic history initiated by the winemaker affirms the personality and ambitions of Castéra: to produce precise, precious, timeless wines.
![](https://www.ramel-luzoir.com/media/pages/projects/domaine-castera/756ea5d445-1678457808/castera_7.jpg)
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