![](https://www.ramel-luzoir.com/media/pages/projects/accro/f14cbc1c7f-1678360779/0_accro.jpg)
Accro
visual identity
wording
A major player in the cultural and creative industries’ field of the Grand-Est region, Accro brings together art, science and economy. We completely redesigned the communication of this structure and draw an hyperactive, colorful and sometimes a bit hallucinated visual identity.
![](https://www.ramel-luzoir.com/media/pages/projects/accro/49a255ede1-1681726463/accro_7.jpg)
Its compact and striking typogram is underlined by a baseline which speaks for itself.
![](https://www.ramel-luzoir.com/media/pages/projects/accro/9a716ef3d7-1682498683/accro_visuels-rs.jpg)
![](https://www.ramel-luzoir.com/media/pages/projects/accro/68293dd0ce-1682498479/accro_couleur_planches.jpg)
![](https://www.ramel-luzoir.com/media/pages/projects/accro/62f32304e0-1681915918/0_accro4.jpg)
![](https://www.ramel-luzoir.com/media/pages/projects/accro/dac27c82d8-1678360988/accro_2.png)
Web design invites users to navigate through the interface by scrolling, during which the informative elements are naturally displayed. Linear text animations give a particular rhythm to the digital experience and maintain this idea of "hyperactivity" set up in the visual guidelines.
![](https://www.ramel-luzoir.com/media/pages/projects/accro/b212388d52-1682498499/accro_couleur_planches2.jpg)
![](https://www.ramel-luzoir.com/media/pages/projects/accro/302f89d4d1-1678361033/accro_3.jpg)
![](https://www.ramel-luzoir.com/media/pages/projects/accro/7920696d2d-1682500793/accro_11.jpg)
![](https://www.ramel-luzoir.com/media/pages/projects/accro/93f43409b9-1678361068/accro_6.jpg)
![](https://www.ramel-luzoir.com/media/pages/projects/accro/0deea839a4-1682498517/accro_couleur_planches3.jpg)
![](https://www.ramel-luzoir.com/media/pages/projects/accro/fc176027ef-1681727857/accro_9.png)
![](https://www.ramel-luzoir.com/media/pages/projects/accro/b7de1941b0-1682498739/accro_visuels-rs2.jpg)
![](https://www.ramel-luzoir.com/media/pages/projects/accro/ca8716fa59-1682500479/accro_visuels-rs3.jpg)