visual identity

A major player in the cultural and creative industries’ field of the Grand-Est region, Accro brings together art, science and economy. We completely redesigned the communication of this structure and draw an hyperactive, colorful and sometimes a bit hallucinated visual identity.

Its compact and striking typogram is underlined by a baseline which speaks for itself.

Web design invites users to navigate through the interface by scrolling, during which the informative elements are naturally displayed. Linear text animations give a particular rhythm to the digital experience and maintain this idea of "hyperactivity" set up in the visual guidelines.

Dissonant associations of colors and images, sequence and rhythm are the key words of this fresh and expressive artistic direction.


4 rue de la Coopérative
Les Ateliers Éclairés

67000 Strasbourg